By creating an on-line presence and becoming active with social media, as a complementary practitioner you can reenergize and sustain your business. You may be accustomed to getting referrals from friends, by personal “off-line” social networking, advertising or otherwise by word-of-mouth. While potential clients still come from these “traditional” sources, many now research the internet for a therapist, or, at a minimum, go on-line to check out a therapist to whom they were recommended. There is a real danger that without an on-line presence, you will struggle to develop or sustain your practice.
There are a number of major concerns that inhibit therapists from promoting their practice on the web. The first is feeling technologically challenged and intimidated. While most therapists are up-to-date on emailing, they often do not know where to start with Social Media. And yet, social media marketing doesn’t have to be difficult; you can even use tools to help manage content, schedule posts and more. By using the right social sites the right way, and for the right reasons, practices can benefit significantly from this marketing tactic.
Join us to learn how to get the most out of your social media presence.
During the session we will cover the following:
Understand why your practice needs social media
How to use social media to market your therapy practice
- Learn how to separate the personal and professional
- Be Aware Of The Ethical Considerations
- Define Your Niche in Social Media
- Share Your Passion
- Post, and Post Effectively
Knowing which social sites to use
- and others
As a therapist, your social media presence may not seem important, but it certainly should be. Just having a professional webpage isn’t enough anymore. If you aren’t taking advantage of all that social media has to offer, then you are missing out when it comes to drawing in new clients.
Who Can Attend?
This workshop is open to anyone but is aimed at qualified therapists or those about to qualify who want to learn how to use Social Media to market their business.