Course Type Business Development Workshops
Workshops to help therapists succeed
An MSCM Marketing Monkeys Workshop
By creating an on-line presence and becoming active with social media, as a complementary practitioner you can reenergize and sustain your business. You may be accustomed to getting referrals from friends, by personal “off-line” social networking, advertising or otherwise by word-of-mouth. While potential clients still come from these “traditional” sources, many now research the internet for a therapist, or, at a minimum, go on-line to check out a therapist to whom they were recommended. There is a real danger that without an on-line presence, you will struggle to develop or sustain your practice.
There are a number of major concerns that inhibit therapists from promoting their practice on the web. The first is feeling technologically challenged and intimidated. While most therapists are up-to-date on emailing, they often do not know where to start with Social Media. And yet, social media marketing doesn’t have to be difficult; you can even use tools to help manage content, schedule posts and more. By using the right social sites the right way, and for the right reasons, practices can benefit significantly from this marketing tactic.
Join us to learn how to get the most out of your social media presence.
During the session we will cover the following:
Understand why your practice needs social media
How to use social media to market your therapy practice
- Learn how to separate the personal and professional
- Be Aware Of The Ethical Considerations
- Define Your Niche in Social Media
- Share Your Passion
- Post, and Post Effectively
Knowing which social sites to use
- and others
As a therapist, your social media presence may not seem important, but it certainly should be. Just having a professional webpage isn’t enough anymore. If you aren’t taking advantage of all that social media has to offer, then you are missing out when it comes to drawing in new clients.
Who Can Attend?
This workshop is open to anyone but is aimed at qualified therapists or those about to qualify who want to learn how to use Social Media to market their business.
(Tuesday) 7:00 pm - 8:30 pm
An MSCM Marketing Monkeys Event
We are regularly asked for some tips and guidelines relating to running a successful complementary therapy practice and are more than happy to support in any way we can. There is no reason why every therapist cannot have a busy practice and a full appoinment book as there is no shortage of clients out there, but like anything in life it doesn’t happen overnight and it does take some action from you. Knowing how to get started and what works and what doesn’t plus avoiding the common mistakes that so many therapists make is where we can help.
What is MSCM Marketing Monkeys?
Marketing can be fun – it is not something to be scared of. At MSCM we have an informal group which any MSCM therapist is welcome to join. Together we tackle some of the issues therapists regularly come up against. We have group meetings, classes, mini-workshops and the emphasis is on fun and enjoying the process and the results :). In short – we monkey around with marketing.
From time to time we run this interactive evening event ‘FREE Business Support Evening for MSCM Therapists’ where we find out where you’re at, what you struggle with and where we can help. There is so much help we can offer you but knowing we are meeting your needs is essential. (Same with your clients by the way – don’t just offer what you think they need – find out what they actually want!)
We hope you can join us for this informal get together and come and join your fellow MSCM Marketing Monkeys :).
You will need to bring with you pen, paper and any marketing material you already have ( eg business cards/fliers/details of your website/Facebook Page etc)
Early booking advisable -places are limited as we keep the groups small.
(Wednesday) 7:00 pm - 9:00 pm
Do you know your hash tags from your friend tags?
What’s the story with stories?
Are you following us so far?
Ok… so we’re using language which is used daily with the main Instagram app right now to get your business noticed.
Instagram has launched a million careers for people plucked from obscurity and made millionaires out of people who perhaps do obscure things (no judgement here). Instagram is a wonderfully positive and supportive community brimming with anyone from Yoga Teachers to Instagram Influencers or perhaps even both.
Instagram is ideal for anyone wanting to market and promote their Wellness practice or business. Unlike other social networking platforms Instagram is very mindful of overwhelm and your stories or posts disappear over a short period of time.
They have cleverly capitalised on our scroll up habits and have created such success even Facebook now owns it!
Even if Social Media isn’t ‘your thing’ it may not be wise to ignore it – after all it isn’t all about you….if your potential clients are using it you should have a presence. It doesn’t need to take over your life but it may bring you into other people’s lives – people you can help with your therapies! At least think about it and give it a go. It’s simple to do and it’s free!
Join us as we go right down to basics. Instagram is simple to use and sometimes all we need is someone to hold our hand as we get started.
- What is Instagram
- How does it work?
- How can it benefit you as a therapist?
- How to get started
- How to grow your following
- How to get referrals
Who Can Attend?
This 2-hour seminar is open to qualified therapists who have an interest in knowing more about using Instagram to promote themselves.
(Sunday) 2:00 pm - 4:00 pm