Creating an Effective Brand for your Natural Products

Open to anyone – no previous experience necessary. This specially designed workshop is a ‘must’ for all product makers (Skincare, soaps, candles, perfumes, etc). It will help you to create a strong brand essential for success as you launch your new business.

If you are serious about launching your own range of natural products the key to success is branding!! It is as important as the product itself and in fact it is what sells the product.

What is branding?
Branding is the process involved in creating a unique name and image with a consistent theme for a product in the consumers` mind. In short, “your brand is a promise of the value the customer will receive.”

The MSCM Branding workshop will give you the necessary skills to create a brand that is uniquely yours:




Branding is a fascinating subject - there is a lot more to it than we think. It is a lot more than a box or a bottle in our favourite colour.
Did you know? Visual information is more important than the written word! Did you know? 80% of the communication we ‘take in’ about the product comes from the packaging! The colours, the logos, the fonts - they all talk and send a very clear message. Will they attract your dream client?

You may have created the most amazing range of products, perfected your formulation skills, completed all your research, adopted all the necessary legal requirements and even sorted out your pricing strategy but without a strong brand you may struggle to sell your range.

Many small organizations and start-ups neglect spending necessary time thinking about their brand and the impact it has on their business. Don’t be one of them! It is critical to be aware of the importance of branding and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan. It can be overwhelming when starting out but it is essential!

Why is branding so important for your business?
• Branding promotes recognition. – it needs to be consistent and easy to recognize
• Your brand helps set you apart from the competition.
• Your brand tells people about the kind of company that you are
• A strong brand generates referrals.
• A strong brand helps customers know what to expect.
• Your brand represents you and your promise to your customer.
• Your brand helps you create clarity and stay focused.
• Your brand helps you connect with your customers emotionally.
• A strong brand provides your business value.

During the course we will cover the following key elements:

  • Identifying your dream client
  • Trend Spotting
    • Packaging • Ingredients • Fragrance

  • Semiotics
    • colour • shape • symbols • words

  • It’s all in a name! – Naming your company/naming your range
  • Protecting Intellectual Property:
    • Trade Mark • Patent • Copyright

  • Three distinctive areas that MUST match the dream client:
    a. Visual identity - Logo - Brand colours - House fonts - Brand Imagery b. Strategy: - Brand personality - Brand market positioning - The brand beliefs c. Brand Tone: - Copyrighting tone - Social media tone

Packed with practical tips and links to useful resources, this workshop will take you through the process step by step, will identify possible pitfalls, and will give you the skills and confidence to create a brand perfect for you and your skin care range.

Course fees include:

All class tuition
A comprehensive course manual
An MSCM Certificate of Attendance
5 cpd points


Course details

Duration:

One day -10am-5pm

Sunday (10am-5pm)20 Jan 19

Cost: £95.00 (+VAT)

Payable in full on booking

 Book on-line

Sunday (10am-5pm)15 Sep 19

Cost: £95.00 (+VAT)

Payable in full on booking

 Book on-line

Please note - all deposits and course fees are non-refundable.
All transfers are at the discretion of the school and would be subject to an administrative charge of £25.00 (+VAT)